Three reads on how the attention market works, and what it means for the ads you run. Three steps that take a new seller from an empty shop to a first campaign. And how to run all of it from the assistant you already use.
The platforms sell attention. Short video is where it went. The ad is the lever you still control, and it wears out in about a week. What that means for how many ads you need.
Read it →US shoppers spent over a trillion dollars in November and December. Every store advertises at once, and shoppers start buying in October. When to start your holiday ads, and how many to plan for one product.
Read it →For agencies. Your client is buying attention, not a video, and one video rarely stays fresh for a whole month. What your client already knows about making ads in-house, and the pitch that prices a supply of ads rather than a single file.
Read it →Three steps, in order. Step 2 is the platform you will advertise on: set up Meta, TikTok, or both, then come back for the campaign.
A store with its own address, an Instagram account tied to a Page, and a TikTok account that has been verified. Three places a shopper checks before they buy, what each one needs, and why the profiles want video on them before the first ad.
Read it →A personal account, a Page, a business portfolio, a payment method, a phone number Meta has confirmed, a pixel on your store. Four short lists, and two settings you cannot change later.
Read it →An advertiser account with six details, four of which lock. A payment method, a website that passes TikTok’s review, a pixel. Four short lists, and the one review that is strict.
Read it →One objective, one ad set, three to five ads, and enough budget for the system to learn. Then a week of doing nothing, a first read on day seven, and a new batch of ads whenever the last one tires.
Read it →Connect InstantClips to Claude, ChatGPT, Cursor, Codex or Perplexity. Hand it a product page, read the plan, approve the video. A real run, the transcript, and the tools in order.
Open it →Connect InstantClips to Claude once. Then make video ads, UGC-style videos and a whole campaign from product links, without leaving the chat.
Open it →Add the InstantClips plugin to ChatGPT. Attach your product photos or paste the link, approve the plan, and the video comes back in the chat.
Open it →Paste a product link, or upload photos. The first video is free, and there is no card to enter.
