UGC post
A casual post built around one moment with the product, not a sales pitch.
UGC-style videos
Make UGC-style video ads from your product photos.
Show someone unboxing your product, trying it on or using it at home. InstantClips makes the video with AI from your product photos or listing link, so you do not need to arrange a shoot.
The look, on real products
A hoodie worn from the car to the pitch, a drink mix talked through in a kitchen, a choker unwrapped and worn, and aloe vera cubes tasted at the table. More in the examples library.
The UGC look, without the creator fee
Sellers ask for UGC because it looks like someone's own post rather than an ad. The usual way to get it is slow and costly. You find a creator, agree a fee, ship a sample and wait for the video. Chloe, who runs an ecommerce agency, puts it at 300 to 500 dollars a video, and about 30 days from shipping the sample to the finished video. When that video wears out, you start again.
Here the video is generated from your product page or photos instead. A new version costs credits, not another fee, so you can try a talking head against a POV and keep the one that works.
Chloe's agency now makes its clients' videos UGC-style, with InstantClips. For one fashion client's TikTok Shop, it stopped shooting altogether. By her figures, that client now gets more than 150 videos a month for each product, the cost of a video fell from about 200 dollars to almost nothing, and sales rose by more than 500 percent.
“I tried using AI myself and was just wasting time. This gives me clips that actually convert.”
The UGC-style formats
Pick the style you want, or let InstantClips suggest one for your product. Hands-on demo, problem and solution, and before-and-after are there too.
Talking head
Someone talks straight to camera about the product, the way a creator would on their own channel.
Creator review
A presenter talks through the product's features in a review-style video.
POV
The camera shows what someone sees as they open the box and try the product.
Vlog
Show how the product fits into an everyday routine.
Fit check and try-on haul
For clothing and accessories. Show a piece being tried on and styled a few different ways.
From the link to the video
- Paste the product link, or upload photos. The photos, the price and the details come off the page, so there is no brief to write.
- Read the plan. It shows the hook, the format, the look and the voiceover before anything is made. Change any line, or ask for another angle.
- Approve it. Generating the video is the only step that costs credits. You get a vertical MP4 to post or run as an ad.
UGC-style videos: common questions
Are these real customers?
No. The people and scenes are AI-generated. These are ads made in a UGC style, not customer reviews.
Can I run them as paid ads?
Yes. What you generate is yours to use in your own marketing and paid campaigns on TikTok, Reels, Shorts and Meta. Each platform reviews ads against its own policies, so check the rules for your product category.
Your first video ad is free.
Paste a product link or upload photos, then choose a UGC-style format before anything is made. The first video is free, and there is no card to enter.