Your product page
The link to the product on your store is the best start. The photos, the price and the description come off the page, so you have nothing to type out.
How to make ads with AI
How to make an ad for your product with AI.
You need your product page, or a few photos of the product. InstantClips uses AI to write the plan for the video and make it. You read the plan first and change anything you want, so the ad says what you need it to say.
AI-generated ads for real products
A cardigan in four colours, an energy drink poured over ice, a steam brush on a sleeping cat and a soap cut open in the sun. See more in the examples library.
Six steps from your product to the ad
- Paste your product link, or upload photos. The photos and details come in from your store page. With photos, you can add the name and a short description.
- Check your brand. InstantClips reads your brand name, voice and colours from your store. Fix anything that is off. You only do this once for each brand.
- Add a note if you want one. Tell the AI what this video must include, such as a sale, a format or who appears in it.
- Read the plan. It shows the opening, the format, the look and the voiceover before anything is made. Change any line, or ask for a different angle.
- Generate, then watch it through. You get a vertical video of 15 to 30 seconds. If something is off, change the plan and make another version.
- Add your text when you post. The video comes without text on screen. In TikTok or Instagram, lay a hook line over the first second or two and your offer or code over the last few seconds. Each takes about a minute.
The app has a step-by-step guide to follow when you start.
What a good plan looks like
Take the steam brush above. Its seller added one note: a cat on its back, loose hair all over the house, the brush as the fix, and a clean cat and a clean sofa at the end. The plan turned that note into four things you can check before anything is made.
- The opening. The brush passes over a relaxed cat while steam rises, so the product is already working in the first second.
- The format. A hands-on demo at home: one owner, one cat and one sofa, from loose fur to a sleeping cat.
- The voice. A calm voiceover in Spanish, the store's own language.
- What it must not claim. The plan rules out anything the product cannot back, such as clearing hair from the whole room.
Read your own plan for the same four things. The app's guide to video plans shows full plans for more videos, word for word.
What to give the AI
You do not need much, but what you give the AI shapes the video.
Or a few clear photos
No website yet? Upload photos of the product instead and add the details yourself. Several angles of the whole product work best. See which photos work.
One note, if you want one
Say what the video has to include: a sale, hands only, a format you like. The AI follows it word for word. Leave it out and the AI decides.
Which kind of ad to make
Pick the kind of ad that suits what you sell. A hands-on demo shows the product working. A problem and solution ad opens on the annoyance your product fixes. A UGC-style ad looks like a customer's own post. If you do not choose, the AI picks a format that suits the product.
Make two or three versions of the same product and compare them. If you run them as paid ads, compare purchases and the cost of each purchase, not views: a video can collect views and sell nothing. If you only post them, compare views, saves and clicks to the product. Each new version is another plan and another video, not another shoot. Your first campaign, week by week covers when to read the results.
Where to run the ad
The video is vertical, so it fits TikTok, Instagram Reels and Stories, Facebook and YouTube Shorts. Post it from your own account, or put money behind it as a paid ad.
If you have never run an ad before, the Start advertising playbooks walk you through opening your shop, setting up Meta or TikTok, and your first campaign week by week.
Making ads with AI: common questions
Do I need to write a prompt?
No. You paste the product link or upload photos, and the AI writes the plan for the video. You can change any line of the plan before anything is made, or add a note with what the video must include.
Can I make an ad for my business without a website?
Yes. Upload photos of your product, and add its name and a short description if you like. Everything after that works the same way as a product link.
Are the people in the ads real?
No. The people and scenes are made by AI from your product page or photos. Nobody is filmed.
Can I run the video as a paid ad?
Yes. What you generate is yours to post and to run in paid campaigns on TikTok, Instagram, Facebook and YouTube. Each platform reviews ads against its own rules, so check the rules for your product category.
How long does it take?
Pasting the link and reading the plan takes a few minutes. The video is usually ready 5 to 15 minutes after you approve the plan, and you can close the tab while it is made.
What does it cost?
Your first video is free, and there is no card to enter. After that you buy credits, and making a video is the only step that uses them. See pricing.
Your first video ad is free.
Paste a product link, or upload photos. The first video is free, and there is no card to enter.