Why do it in Claude

It reads what you give it

Attach the brand guideline, the launch sheet or the reviews export to the conversation, and the plan Claude asks for reflects them. You do not retype the brief.

It works the plan with you

Every video arrives as a plan first: hook, format, look, voiceover, restrictions. Ask Claude to tighten the hook or drop a claim, and it edits the line rather than starting over.

It spends nothing until you say so

Reading the page and drafting the plan are free. Generating the video is the only step that costs credits, and Claude tells you the cost and waits.

Connecting Claude

In the Claude app, add InstantClips as a connector: paste one address and sign in when Claude asks. In Claude Code, the same address goes in with one command, and the sign-in happens the first time it calls.

Either way Claude is working in your own InstantClips account: the same brands, products, credits and limits as the web app. Every assistant you approve is listed under Authorized apps in your settings, where you can disconnect it.

Claude and InstantClips: common questions

Is InstantClips made by Anthropic?

No. InstantClips is made by Instant Studio, Inc. Claude is Anthropic's assistant. The two connect over MCP, the standard that lets an assistant use another service, and the connection is between your Claude and your InstantClips account.

Can Claude make videos on its own?

Claude Motion makes animated explainers from text, charts and images. It is in beta on the Team and Enterprise plans (Anthropic's guide). With InstantClips connected, Claude can also make video ads that show your product in use, with a voiceover.

Do I need a paid Claude plan?

No. On the Free plan, the Claude app lets you add one custom connector, and InstantClips can be that one (Anthropic's guide). You need an InstantClips account, and video credits are paid for separately. Your first video is free.

Your first video ad is free.

Not connecting Claude today? Paste a product link here, or upload photos. The first video is free, and there is no card to enter.

Upload photos in the app