For TikTok Shop sellers

Turn your TikTok Shop listings into videos

Use a product link or listing photos to make a short video you can post on TikTok. On the Scale plan, you can also import many products at once from a Seller Center spreadsheet.

Make videos you can post yourself

Start with a demo, an unboxing or a UGC-style ad. Download the finished video, post it from your TikTok account and add the product link when you publish.

One video will not last. TikTok tells advertisers to bring in three to five new videos about every seven days, and the playbook on why ads wear out has the figures. When you want a new version, use the same photos to try another opening or a different format.

Three ways to start

Paste the product link

Copy the product page link from shop.tiktok.com in your browser and paste it in. Check the photos that come through, and add your own if the listing has only a few.

Upload the photos

Use the photos from your listing, or any clear photos of the product. You do not need a link at all.

Import from Seller Center

Upload the Image information spreadsheet from Seller Center to bring your products into InstantClips. Each product gets a drafted plan for its video, and you choose which videos to make. Bulk upload is included with Scale.

See what you can make

A cat toy, a wall touch-up roller, a soap bar and a fan. More in the examples library.

petsspark.myshopify.com
The Petsspark listing photo: a tabby cat pawing a red-and-black robotic snake on a wooden floor.
The product page
Robotic snake toy, chased by a cat A red-and-black robotic snake winds across a wooden floor and under a table while a tabby cat crouches, stalks and pins it with a paw. Made from petsspark.myshopify.com’s product page.
Wall touch-up roller on a scuffed hallway A woman frowns at scuff marks on a white hallway wall, rolls over them with a yellow-capped touch-up bottle, runs her hand across the clean wall and smiles.
jpauloinc.com
The J. Paulo listing photo: the wrapped kojic acid and turmeric soap bar beside a cut bar.
The product page
Kojic soap, cut and lathered A turmeric soap bar handled and cut open in sunlight, water poured over the top, lathered under a hand, and shown wrapped beside a cut bar. Made from jpauloinc.com’s product page.
Pedestal fan, before and after Bare feet beside a fan base on a hot afternoon, then the fan running with hair blowing back. On screen: “This heat got me.”

TikTok Shop sellers: common questions

How do I export my products from Seller Center?

Go to Manage Products and select the products you want. Under Bulk Actions, choose Batch Edit Products. In the custom template, pick Image information and click Export. You get an .xlsx file. Upload that file to InstantClips without changing it, and each row becomes a product.

Having trouble with a product link?

Links copied inside the TikTok app can be blocked by TikTok's security check. Open the product in a browser and copy its shop.tiktok.com link instead, or upload the listing photos. The supported stores page lists every store we read.

Your first video ad is free.

Paste a shop.tiktok.com product link, or upload the photos. The first video is free, and there is no card to enter.

Upload photos in the app