Playbook · Claude

Cover your whole range from one Claude chat, then let it repeat.

Hand Claude the list you already work from: the season’s range in a spreadsheet, or the launch plan in a doc, with a link to each product. It plans a set of videos for every product, and a scheduled task can repeat the job each week for whatever is new.

Claude For the Claude app and Claude Code

Connect Claude → Free to start. Sign in once, paste one address.

dreamanimal.store
The DreamAnimal listing photo: the white steam brush with an orange head and a rotating handle.
The product page
Feature demo 20s Made from dreamanimal.store’s product page.

From the range to a weekly job

1. Hand over the range

Attach the spreadsheet or share the doc, with a link to each product. Claude reads it, imports every product and drafts a plan for each. Nothing costs anything at this stage, so load the full range.

Attached is the fall range with a link for each product. Import all of them and draft a plan for each one, without generating anything.

2. A set for each product

Ask for several videos per product, each in its own format. Every product then has a test ready, and a replacement for when the first ad tires.

Give each product three plans in three formats. Total the cost for me before you generate any of them.

3. Make it a weekly job

Set the request up as a scheduled task in Claude and it runs on its own. Each week it looks for new products, drafts their plans and waits for your go-ahead before anything is made.

Every Monday morning, look at our new-arrivals page, import anything added since last week, draft two plans for each, and wait for my approval before generating.

Three standing orders

One for a launch, one for a refresh, one that never stops.

For a launch

Plan the whole drop before any of it is made.

Here is the launch sheet for the fall drop. Two plans per product, laid out in a table, and nothing generated yet.

For a refresh

When the ads tire, new formats for the same products.

Look at every product we made videos for last month, and plan one new video for each in a format we have not run.

For new arrivals

A weekly run with a ceiling on it.

Each Friday, plan videos for up to ten products added this week, and hold them until I say go.

Three products from one week’s list

A plush toy for a puppy, aloe vera in a cup, a lamp on a dark wall. More in the examples library.

petsspark.myshopify.com
The Petsspark listing photo: a tan plush puppy with a red heart-shaped pad.
The product page
Heartbeat plush, a puppy settling to sleep A puppy noses a tan plush dog with a red heart on its chest in a crate, curls up against it on a grey blanket, and falls asleep. Made from petsspark.myshopify.com’s product page.
Aloe vera cubes, tasted from the cup A woman peels open a cup of aloe vera cubes, lifts a spoonful of the clear jelly, tastes it and smiles, with the tub set beside a bunch of grapes.
Ring wall lamp with a potted plant A round wall lamp holding a plant in a glass vase is switched on against a dark wall, its ring of light warming the leaves in close-up.

One address, one sign-in, and Claude can work through your whole range.

Connect Claude →

Every product in Claude: common questions

Can Claude read my Google Sheet?

Yes, with Google Drive connected in Claude. Otherwise attach the file. Either way, each product needs a link Claude can open, because InstantClips builds the video from the product page.

Does a scheduled run spend credits on its own?

Not unless you tell it to. Set the task to draft and wait, and nothing is made until you approve it. Every video shows its cost before it is made.

Which Claude plans can schedule tasks?

Scheduled tasks are a Claude feature, and which plans include them is Anthropic's to say. InstantClips is billed separately, in credits, and the first video is free.

Your first video ad is free.

No list to hand? Start with one product. Paste its link here, or upload photos. The first video is free, and there is no card to enter.

Upload photos in the app