Playbook · Claude

Make video ads for your product from Claude.

Paste the product link into the chat. Claude reads the page, learns your brand, and shows you the plan for the ad. You change what you want, and the video comes back in the same conversation.

Claude For the Claude app and Claude Code

Connect Claude → Free to start. Sign in once, paste one address.

velanardo.com
The Velanardo listing photo: a white Bianca ankle boot in profile, the square buckle fastened at the ankle.
The product page
Fit check 20s Made from velanardo.com’s product page.

From the link to the ad

Paste the link and say what the ad has to do. Claude imports the product, asks which of your brands owns it if it cannot tell, and drafts the plan: the hook, the subject, the format, the look, how it is voiced, and what it must not do. Every line is on screen before anything is made, and none of it has cost anything yet.

Then you work it the way you would with a colleague. Lead with the discount. Keep the code exactly as written. No competitor names in frame. Claude edits the line you name, or asks for a different angle if the whole plan is wrong, and it only generates when you say go. The finished video arrives in the chat with a share link you can send on.

What to say to Claude

Plain words. Claude does the translating.

One product, one ad

The default. Paste the link and Claude comes back with the plan.

Make a video ad for this product and show me the plan before you generate anything: [URL]

The ad is for something

Say what the ad has to do and Claude writes the hook around it.

This one is for the Friday sale. Say the code FRIDAY20 in the voiceover.

Enough to run a test

Ask for a few and each gets a different hook, so you can put them against each other.

Give me three versions of this with three different openings. I will pick one to scale.

Three more, from three other pages

A coffee, gold bangles and a pantry jar. More in the examples library.

tropicslifestylecoffee.com
The Tropics Lifestyle Coffee listing photo: the Volcanic Ember art box with flamingos and a UFO on the front.
The product page
Volcanic Ember art box coffee A flamingos-and-UFO art box of coffee held up in a bright kitchen, turned in the window light, then set beside a steaming mug on the counter. Made from tropicslifestylecoffee.com’s product page.
Stacked gold bangles, worn all day A stack of gold bangles worn through a day: over coffee at a window table, then at a laptop in a meeting room.
Beans into an embossed jar A close pass over an embossed glass canister, then whole coffee beans poured in.

Claude connects to InstantClips in one step: paste an address, sign in when it asks.

Connect Claude →

Video ads in Claude: common questions

Where does the ad come from, if I did not upload footage?

From the product page: the photos, the price and the words you wrote to sell it. Claude hands those to InstantClips, which plans the ad from them and generates the video. There is no shoot and no stock footage.

Can I run the ad on TikTok, Reels and Meta?

Yes. You get a vertical MP4 and can use it in your own marketing and paid campaigns. The FAQ covers rights and formats in more detail.

Your first video ad is free.

Not connecting Claude today? Paste a product link here, or upload photos. The first video is free, and there is no card to enter.

Upload photos in the app