It sells the wrong thing
Ask for a new angle and say what to sell instead. Editing line by line keeps the angle you did not want. Redraft this plan around how it feels to use, not around the features.
Playbook · ChatGPT
Product video prompts to copy into ChatGPT.
Each prompt below is a message you can send as it is. Fill in the brackets, attach your photos if you have them, and ChatGPT does the rest with InstantClips. Every one stops at the plan, so nothing is made until you say go.
A plugin for ChatGPT
Add it to ChatGPT → Free to start. Add the plugin, sign in once.
A prompt for each situation
Replace the words in brackets with your own, then send the message.
You only have photos
Attach the photos and give the product a name. ChatGPT asks you to choose the brand when it cannot tell, then brings back the plan.
Here are photos of [product name]. Plan a short video ad from them, and do not make it until I have read the plan.
You have a product page
Paste the link instead. The photos, the price and the description come from the page, so there is nothing to attach.
Plan a video ad for this product: [link]. Show me the plan first.
You want the UGC-style look
Name the format. Creator review, talking head, POV, vlog and hands-on demo are formats the plan knows by name.
Plan it as a creator review with a phone-shot feel: someone at home telling a friend why they use it.
The ad has an offer
Put the offer in the voiceover. The videos carry no text on screen, and a note you write goes into the plan as you wrote it.
Add this to the voiceover, word for word: "20% off this weekend with the code WEEKEND."
You want something to test
Ask for different formats, not just new first lines. A different format gives you a genuinely different video to test against the first one.
Plan three videos for this product, each in a different format, so I can see which one works.
You need a certain length or shape
How long the video is, whether it is vertical or square, and whether it has sound are settings, not part of the plan. Just say what you want.
Make it 15 seconds, vertical, with sound.
You liked the last one
Ask for another take. It follows the same plan and comes out as a new video.
Make another take of the last video with the same plan. Show me the cost before you generate it.
When the plan is not right
Three fixes, one message each.
A fact is wrong
Correct the product first, then redraft, so the new plan is written from the right facts. It comes in a gift box now. Add that to the product, then redraft the plan.
The voice is off
Change the brand voice once, and every future plan for that brand follows it. Make the brand voice warm, practical and short, and use it for every plan from now on.
Different formats, from three other products
Boots on a wet crossing, gold cuffs at a coffee break, a slow pass over a shirt's weave. More in the examples library.
These prompts work once the InstantClips plugin is added to ChatGPT. That takes one sign-in.
Add it to ChatGPT →Video prompts in ChatGPT: common questions
Do these prompts work in other assistants?
Most of them work in any assistant connected to InstantClips. Attaching photos straight to the chat depends on the assistant, and ChatGPT supports it. For a whole campaign, see our campaign prompts for Claude.
What goes in the brackets?
The product's name or its link, and anything the ad has to say. Keep notes short and plain. They go into the plan as you wrote them.
Can a prompt spend credits by itself?
No. Every prompt here stops at the plan. Credits are spent only when you approve a video, after ChatGPT has shown you the cost.
Can the video show my discount code on screen?
No. The videos are made without any words on screen. Put the code in the voiceover instead. You can add captions afterwards in the app you use to run your ads.
Your first video ad is free.
Not using ChatGPT today? Paste a product link here, or upload photos. The first video is free, and there is no card to enter.