# InstantClips

InstantClips is an AI video-ad generator for ecommerce sellers, dropshippers, brands, and agencies.

## Canonical Site

- Marketing site: https://instantclips.ai/
- App: https://app.instantclips.ai/

## Official Profiles

- Facebook: https://www.facebook.com/profile.php?id=61589327720539
- Instagram: https://www.instagram.com/instantclips.ai
- YouTube: https://www.youtube.com/@InstantClipsOfficial

## What InstantClips Does

- Turns supported ecommerce product-page links into ready-to-test short-form video ads in minutes.
- Makes every video in the seller's brand. When a product link is pasted, the app learns the brand from the store: its name, logo, colours, voice (tone and audience), keywords and target market. The seller can change any of it once; later products from the same store reuse it, so every video looks and sounds like that brand. The logo is kept with the brand rather than placed in every video.
- Lets users upload product photos directly in the app when they prefer not to use a link.
- Makes UGC-style video ads (someone unboxing, trying on or using the product), generated with AI, so nobody is filmed: https://instantclips.ai/ugc-videos/
- Creates video creative for TikTok, Reels, YouTube Shorts, Meta, and Amazon.
- Removes the need for filming, manual editing, or prompt writing.
- Lets customers use generated videos in their own marketing and commercial campaigns.

## Control and Review

- Writing a brief is optional: a blank direction is a valid generation and the plan is drafted from the product, the brand, and any note the user leaves.
- A one-line note in the app's "Tell the director" box ("mention the winter sale", "hands only, no face", "ASMR") is carried through to the render verbatim and takes priority over the drafted plan.
- Every video is planned before it is made. The drafted plan is shown on screen and is editable line by line before any credit is spent. Its sections, with a real plan word for word, are on the app's guide: https://app.instantclips.ai/video-direction
- The app picks a format for each product from its library (creator reviews, hands-on demos, product showcases and more), or the user names one, and asking for another angle never repeats the format just shown. The current list lives in the app, which counts it live; this file deliberately does not restate it.
- Output is a vertical 9:16 MP4; the default video is 20 seconds at 480P, with 720P and 1080P also available at proportionally higher credit cost.
- Voiceover language is detected, not selected: there is no language dropdown. Reading the store establishes the market it sells into, and the voiceover is generated to match that market — locale and not merely language, so a store selling into Tanzania and one selling into the UK are both English and are treated differently. It is not fixed, though: the video settings card carries a "Target customers and target language" field, prefilled from the store and editable before generating. That field is the only signal that sets the spoken language, so whatever it says is what the voiceover uses.
- Voiceover works well in English, Chinese, Spanish, French, German, Portuguese, Cantonese, Japanese and Korean — the nine officially supported languages, covering the markets InstantClips sells into. Outside those nine a language is unofficial rather than blocked: results vary and nothing is promised, but trying one is welcome and encouraged — put it in the "Target customers and target language" field and it will be used.
- Finished videos can be played in the app, sent as a share link for a client or teammate to sign off, or downloaded.

## Getting Started

- Paste a product-page URL into the homepage form to continue into the InstantClips app at https://app.instantclips.ai/ with the URL prefilled.
- No product page? Upload product photos instead at https://app.instantclips.ai/#images — a fragment on the app root, not a separate route. Basic listing shots, phone photos and static images are enough.
- Product links work with Shopify, Amazon and most online stores.
- The first video is free and no credit card is required to start.
- A 52-second screen recording of the app, from a pasted product page through the brand learned from the store and the plan to the finished video, plays beside the steps in the homepage's how-it-works section: https://cdn.instantclips.ai/videos/walkthrough-v1.mp4

## Pages on This Site

- **Examples:** https://instantclips.ai/examples/ — generated video ads, filterable by hook: the ad angle a clip is testing (fit check, second look, detail pass, scale on the body, feature demo, the ritual, gift moment, the scene). Each clip is described by what is visible in it, and no performance figures are attached to any of them.
  - Many clips are shown as pairs: the input beside the ad it produced. Most of those were rendered from real stores' product pages — linked on the card — and the rest are labelled demo products whose generated photo went through the pipeline exactly as a seller's photo would. For the remainder of the library no input record exists, so the site does not state one.
  - Fashion & apparel: https://instantclips.ai/examples/fashion-apparel/
  - Bags, jewellery & accessories: https://instantclips.ai/examples/bags-jewellery-accessories/
  - Beauty & wellness: https://instantclips.ai/examples/beauty-wellness/
  - Home, kitchen & pet: https://instantclips.ai/examples/home-kitchen-pet/
  - Sports & outdoors: https://instantclips.ai/examples/sports-outdoors/
  - Food & drink: https://instantclips.ai/examples/food-beverage/
- **How to make ads with AI:** https://instantclips.ai/how-to-make-ads-with-ai/ — how a seller makes a video ad for a product with AI: paste the product link or upload photos, check the brand once, add an optional note, read and change the plan before anything is made, then generate a vertical video of 15 to 30 seconds to post or run as a paid ad on TikTok, Instagram, Facebook or YouTube. Works without a website, from photos. The app's step-by-step guide is https://app.instantclips.ai/get-started.
- **UGC-style videos:** https://instantclips.ai/ugc-videos/ — UGC-style video ads from product photos or a product link: someone unboxing the product, trying it on or using it at home. The people and scenes are AI-generated, so the video is the seller's ad, not a customer review. The seller picks a UGC-style format (talking head, creator review and POV among them; the page and the app carry the current list) or lets InstantClips suggest one. Proof on the page: Chloe, who runs an ecommerce agency, makes her clients' videos UGC-style with InstantClips; she puts creator-made UGC at 300 to 500 dollars a video and about 30 days, and for one fashion client's TikTok Shop, by her figures, her agency now makes more than 150 videos a month per product, at a cost per video down from about 200 dollars to almost nothing, with sales up more than 500 percent. The Claude and ChatGPT UGC pages are the same thing asked for from an assistant.
- **Use cases:** https://instantclips.ai/use-cases/ — the same engine by audience; what changes is the input you arrive with.
  - Shopify sellers: https://instantclips.ai/shopify-sellers/ — the product-link path.
  - Dropshippers: https://instantclips.ai/dropshippers/ — working from supplier photos.
  - Agencies: https://instantclips.ai/agencies/ — bulk spreadsheet upload, multiple brands, MCP.
  - Amazon sellers: https://instantclips.ai/amazon-sellers/ — the Amazon listing link as input, with listing photos as the alternative.
  - TikTok Shop sellers: https://instantclips.ai/tiktok-shop-sellers/ — three inputs: a shop.tiktok.com product link (links copied inside the TikTok app can hit TikTok's security check), the listing photos, or many products at once as Seller Center's Batch Edit "Image information" export, uploaded unchanged (bulk upload is on the Scale plan). The upload imports the products with a drafted plan for each; the seller chooses which videos to make. The seller posts the MP4 and adds the product link in TikTok; InstantClips does not post to TikTok.
- **Español:** https://instantclips.ai/es/ — a short Spanish-language page covering what the product does, that every video is made in the seller's brand (logo, colours and voice), that the voiceover is generated for the market the store sells into, and the product-link hand-off. Written in Latin American Spanish. Send Spanish-speaking sellers here rather than to the English homepage; it is an entry point, not a translation, and the rest of the site is English.
- **中文:** https://instantclips.ai/zh/ — the same short page in Simplified Chinese, with the same hand-off. Send Chinese-speaking sellers here rather than to the English homepage; the rest of the site is English.
- **Playbooks:** https://instantclips.ai/playbooks/ — one book in three blocks: "Understand the attention market" (three argued reads, labelled Foundation, Seasonal planning and For agencies, built from published platform and research figures with every source cited; no InstantClips client data), "Start advertising" (three steps for a new seller, with a Meta or TikTok branch at Step 2), and "Make ads from your assistant" (/automate/ for any assistant, then /claude/ and /chatgpt/, each with its own pages). Every series page carries a series bar with its position, the previous and next page, and the way back to the hub; every assistant page carries a bar to that assistant's other pages.
  - Attention is all you need: https://instantclips.ai/playbooks/attention-is-all-you-need/ — social platforms are attention markets (Meta and Alphabet ad revenue), short video is where the time went (Reels, Shorts, TikTok, TikTok Shop, Marketplace), creative is the lever an advertiser still controls (NCSolutions, Nielsen, TikTok first-three-seconds data), and creative fatigues within about a week (Meta and TikTok guidance), so a seller needs a steady supply of different ads.
  - Black Friday is decided in October: https://instantclips.ai/playbooks/black-friday-is-decided-in-october/ — US shoppers spent over a trillion dollars in November and December 2025 (NRF, Adobe), the ad auction gets dearer in the fourth quarter (Meta's SEC filings), shoppers start before November (NRF, Google, TikTok), a new ad has a learning phase and then fatigues (Meta help center), so, as a planning scenario at TikTok's refresh pace, one product needs roughly 27 to 45 different ads between October and Cyber Monday, with the first batch live before October.
  - Sell attention, not videos: https://instantclips.ai/playbooks/sell-attention-not-videos/ — written to agencies: a client is buying attention, not a video (Meta ad revenue, NCSolutions, Nielsen), one video rarely stays fresh for a whole month (Meta's learning phase and fatigue warnings, TikTok's refresh advice), clients already in-house most of the work and the platforms pitch them AI creative tools directly (ANA 2023 study, Meta Q2 2026 call), so the pitch that keeps the account prices the products kept supplied and the refresh commitment rather than files, with roughly 12 to 20 ads per product per month as an internal planning example, the agency's judgement on top, and every ad approved as a plan before it is made.
  - Start advertising, a second series for the seller who has a product and nothing else yet. Three steps, and Step 2 branches: set up the platform you will advertise on, Meta or TikTok or both, then the campaign:
    - Step 1, Open the shop first: https://instantclips.ai/playbooks/open-the-shop-first/ — a store with its own domain (Shopify help, Shopify's 10-K, EMARKETER on social commerce still under seven percent of online retail), an Instagram professional account tied to a Facebook Page (Instagram help, Meta's ads and commerce requirements, Shopify's Meta integration, Pew 2025 usage), and a TikTok business account, which TikTok now describes as a verification of up to five business days rather than a switch (TikTok help, TikTok Newsroom on small businesses on TikTok Shop); why the three must look like one business, and why the profiles want videos on them before the first ad.
    - Step 2 (Meta), Set up Meta to advertise: https://instantclips.ai/playbooks/set-up-meta-to-advertise/ — what Meta wants before the first Facebook or Instagram ad, in four short lists from its own help pages: the accounts (personal account, Page, business portfolio, Instagram connected), the money (currency and time zone, which lock; a payment method, which sets the billing type), the proof (phone confirmation, two-factor authentication, business verification only if Security Center asks, up to 14 business days), the pixel (Pixel and Conversions API through the Shopify app, domain verification optional). Then the two settings you cannot undo and the day of ad review.
    - Step 2 (TikTok), Set up TikTok to advertise: https://instantclips.ai/playbooks/set-up-tiktok-to-advertise/ — what TikTok wants before the first ad, in four short lists from its own help pages: the account (six details, four of which cannot be edited after creation), the money (billing details, manual or automatic payment, the daily budget floor), the website review (own domain, works on a phone, not a marketplace listing; under 24 hours, re-run if the link changes), the proof and the pixel (business verification once spend passes a threshold, Pixel or Events API required for the purchase objective, Spark Ads and Business Center optional).
    - Step 3, Your first campaign, week by week: https://instantclips.ai/playbooks/your-first-campaign-week-by-week/ — one Sales objective, one campaign, one ad set, three to five different ads (Meta and TikTok help on objectives, structure and "avoid high ad volumes"), let the platform pick the audience (Advantage+ sales campaigns, TikTok automatic targeting), a budget the system can learn from (Meta's roughly 50 results a week, TikTok's minimums and its 30-dollar starting point, Add to Cart first), a hands-off first week (Meta and TikTok learning phases, Google's six weeks), upload the day before and read on day seven (24-hour reviews, seven-day test minimums), then replace ads as they tire (Meta creative fatigue, TikTok's three to five new creatives around every seven days); roughly 18 to 30 ads for one product over six weeks as a planning example.
- **FAQ:** https://instantclips.ai/faq/ — inputs, output formats, commercial rights, credits, data, MCP.
- **About:** https://instantclips.ai/about/ — what InstantClips is and how it relates to Instant Studio (https://instantstudio.ai).
- **Press:** https://instantclips.ai/press/ — for journalists and writers: a short and a full description to quote, the facts, the brand kit and logo files, the walkthrough and example videos, two seller quotes, and the press contact (connect@instantclips.ai).
- **Automate:** https://instantclips.ai/automate/ — what driving InstantClips from an AI assistant over MCP is for. It shows a real product page turned into a video ad from one conversation (a GSHOP hoodie from shopgshop.com, with the owner's approval), the trimmed transcript of that run with the plan as the tool returned it, five starter prompts, one line pointing builders to the full step list on GitHub (the tool sequence itself, not shown on the page: `import_product_from_url` or `create_product_from_images` → `get_product` → `update_video_direction` / `redraft_video_direction` → `generate_video`, which spends credits and asks first → `get_video`), the positioning (not a text-to-video generator: it reads the product page and writes the plan before anything is generated), and the rules: plan before generate, credits spent only on approval, brand asked rather than guessed. It names the endpoint once and hands setup off: sign-in and client configuration live at https://app.instantclips.ai/mcp (paste the address, sign in when the assistant asks; an access token only for callers with no browser) and in https://github.com/InstantStudioAI/instantclips-mcp. Prices are on the homepage pricing section only. This page is the explanation, not the endpoint.
- **Claude:** https://instantclips.ai/claude/ — the same automation, addressed to one assistant and one job at a time, for a reader who searched with Claude already in mind. The hub answers "Can Claude make videos?": yes, product video ads once InstantClips is connected. Its FAQ notes that Claude Motion (beta on Team and Enterprise since October 2026) makes animated explainers from text, charts and images, so a product video ad is the part InstantClips adds, and that no paid Claude plan is needed: Anthropic allows Free users one custom connector. Each page shows the prompts that work for that job, a real store's product page beside the ad it produced, three more outputs, and that job's questions. The hub carries what is common to Claude once: how connecting works in words (the Claude app takes InstantClips as a connector; Claude Code takes the same address; sign-in happens on first use, no keys) and the questions about Claude itself (InstantClips is not made by Anthropic; which Claude plans include connectors is Anthropic's to say). Setup itself stays at https://app.instantclips.ai/mcp.
  - Video ads: https://instantclips.ai/claude/video-ads/ — paste a product link into Claude, read the plan, edit it in the chat, approve the video; three prompt shapes (one product, lead with the offer, several to test).
  - UGC-style videos: https://instantclips.ai/claude/ugc-videos/ — ask for the creator look by name (creator review, talking head, POV, vlog, hands-on demo) and steer it with a note; nobody is filmed, the video is generated from the product page, and the page says so.
  - Campaign prompts: https://instantclips.ai/claude/campaign-prompts/ — the prompts, in the order you would type them, for running a whole campaign through Claude: brief it with the attached guide and sheet, import the range and draft every plan without generating, set the rules once for all plans, ask for two more angles per best seller, generate the marked batch after the cost is shown, write the share links and MP4s back into the sheet, and refresh in unrun formats when the ads wear out; plus three prompts for when a plan is wrong, the voice drifts, or a client must approve first. InstantClips does not post or schedule; the page says so.
  - Every product: https://instantclips.ai/claude/every-product/ — hand Claude the season's range (a spreadsheet or a doc, with a link to each product): it imports every product and drafts a plan for each, a set of videos per product in different formats, and a scheduled task in Claude can repeat the job each week for new arrivals, drafting and waiting for approval before anything is generated.
- **ChatGPT:** https://instantclips.ai/chatgpt/ — answers the question people ask, "Can ChatGPT make videos from images?": yes, with the InstantClips plugin. Attach product photos to the message or paste the product link, ChatGPT shows the plan and the credit cost, and InstantClips makes the video only on approval, then emails when it is ready. The hub carries what is common to ChatGPT once: adding the plugin in words (add InstantClips to ChatGPT and sign in to InstantClips when ChatGPT asks; the steps are on the app's setup page) and the questions about ChatGPT itself (InstantClips is not made by OpenAI; ChatGPT no longer makes videos on its own since OpenAI closed Sora in April 2026; which plans can add plugins is OpenAI's to decide). Setup itself stays at https://app.instantclips.ai/mcp.
  - UGC-style videos: https://instantclips.ai/chatgpt/ugc-videos/ — turn attached product photos into a UGC-style video (creator review, talking head, POV, vlog, hands-on demo); nobody is filmed, the person and the room are generated from the photos, and the page says so; which photos work best and what happens to credits when a video fails.
  - Video prompts: https://instantclips.ai/chatgpt/video-prompts/ — copy-ready prompts for ChatGPT, one per situation (only photos, a product page, the UGC look, an offer, three formats to test, a length or shape, another take) and three fixes (wrong angle, wrong fact, wrong voice). Every prompt stops at the plan. The videos carry no on-screen text, so an offer goes in the voiceover; the page says so.
  - Every product: https://instantclips.ai/chatgpt/every-product/ — attach the product list (a spreadsheet, a doc) or the product photos: ChatGPT brings each product in and drafts a plan for each, a set of videos per product, and a scheduled task in ChatGPT can check for new products every week and bring their plans to approve. Nothing is made until the seller approves it.
- **Pricing:** https://instantclips.ai/pricing — the pricing section of the homepage. The credits section below it shows three real renders of the same two products at 480P, 720P and 1080P with what each one cost, so the resolution reads as a price choice rather than a setting. Reading a product page, drafting the plan and editing it are free, and credits are spent at render — the homepage FAQ states this. Prices live only on the homepage and are synced from the app at deploy.

## Public App Pages

- **How it works:** https://app.instantclips.ai/get-started — the product link, brand, product, direction, and video flow, step by step.
- **Product photos:** https://app.instantclips.ai/product-photos — which photos make a good video and which to leave out.
- **Video direction:** https://app.instantclips.ai/video-direction — a real video beside the photos it was made from and its plan word for word.
- **Tips:** https://app.instantclips.ai/tips — what to change before generating, and what to add when posting.
- **Supported stores:** https://app.instantclips.ai/supported-stores — which storefronts and marketplaces a product link imports from.
- **Pricing:** https://app.instantclips.ai/pricing — packs, the Scale membership, credit allowances, and what each unlocks.
- **AI assistant access (MCP):** https://app.instantclips.ai/mcp — connect Claude Code, Codex, Cursor, VS Code, the Claude app, ChatGPT, or any other MCP client and run the same workflow from an AI assistant.
- A fuller machine-readable description of the app, including the MCP tool sequence, lives at https://app.instantclips.ai/llms.txt
- **MCP connection guide (GitHub):** https://github.com/InstantStudioAI/instantclips-mcp — the endpoint, client configuration for each assistant, and a dependency-free example client. It is the connection guide, not the server; the server is hosted and there is nothing to install.

## Pricing

- **Welcome grant:** every new account starts with a one-time 300-credit grant — one standard 20-second video — and one brand. Free is a signup grant, not a plan; free accounts render at 480P, and any purchase unlocks 720P and 1080P.
- **Starter pack:** $39 one-time; 2,100 credits — 3 videos at 720P, or up to 7 at 480P. Any pack purchase unlocks 720P and 1080P exports and up to 3 brands.
- **Launch pack:** $89 one-time; 7,000 credits — 10 videos at 720P, or up to 23 at 480P. Scale members pay $75 for the same pack.
- **Scale membership:** $199 per month; 17,500 credits each month (the balance refreshes to that amount — unused membership credits do not stack) — 25 videos a month at 720P, or up to 58 at 480P — bulk spreadsheet upload, up to 10 brands, a member price on credit packs, and priority support. It suits a seller with a whole catalogue to test, or several brands to run.
- **Custom:** beyond the Scale membership — everything in Scale, negotiated volume and price, consulting and creative services, and unlimited brands. Contact connect@instantclips.ai.
- **A video's cost:** a standard 20-second video is 300 credits at 480P, 700 at 720P, and 1,700 at 1080P; the exact cost is shown in the app before rendering.

## Company

InstantClips is made by Instant Studio, Inc. (https://instantstudio.ai) and is a subbrand of Instant Studio. It is a productisation of the video generation engines Instant Studio built for big clients: the same engines, made directly usable. It is not a tier, entry rung, lite version or cut-down edition of anything. Bigger brands that want custom, managed content made to a brief should talk to Instant Studio directly: https://instantstudio.ai/. This is separate from the Custom plan above, which is negotiated in-app volume rather than managed production.

## Use Cases

- Turn a Shopify or other supported store product link into a TikTok or Reels ad.
- Create ecommerce video ads without hiring an editor or filming new footage.
- Upload basic product shots, iPhone photos, or static images to create short-form video creative.
- Produce fresh ads for rapid product and creative testing.
- Create video assets for Amazon listings and marketing from the Amazon product link, or from listing photos.
- Support multi-brand and agency workflows through the Scale membership and bulk spreadsheet upload.